Community

From the summer of 2001 until October, 2005, BMW hosted the BMW Films website, showcasing sporty models being driven to extremes. These videos are still popular within the enthusiast community and proved to be a ground-breaking online advertising campaign.

Annually since 1999, BMW enthusiasts have met in Santa Barbara, CA to attend Bimmerfest. One of the largest brand-specific gatherings in the U.S., over 3000 people attended in 2006, and over 1000 BMW cars were present. In 2007, the event was held on May 5.